Here’s where a membership site can help you. Almost every website offers a popup form and it becomes hard to differentiate. However, the rise of popup forms and lead magnets has made it more difficult than ever before to convert visitors to subscribers. It helps you reduce your CAC (customer acquisition cost) and increase your customer LTV (life-time value) without having to spend a lot of money on digital ads. Once members are subscribed to your email lists, you can communicate with them directly and also promote your offers and programs. Email marketing continues to provide one of the highest rates of return for all marketing channels. If you own a website, then you know the importance of building your email list. Readers and subscribers know that the paid content will often be more insightful and valuable to them than what they can be consumed for free.
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Once you establish trust using your free content, then you can showcase valuable content behind a paywall. Now, you trust that source and keep going there for more content. Chances are that when you first visited them, they wowed you with awesome content, and built that trust with you.
Think about the blogs and publications that you visit daily.
If you are not hitting that benchmark, then one of the proven ways to do that is to consistently publish high-quality and unique content to drive those visitors back to your site. However, once they trust a specific website, they are more likely to re-visit and subscribe to that website.Īccording to Skyword, the benchmark for returning visitors is around 20-30% of total website visits. There’s an abundance of free content available today, and in most cases, readers don’t know where to look first. It helps send the signal that you know what you are talking about and the information that you share can be trusted. People often value something more if they are paying for it rather than what’s available freely.Ĭreating a membership site helps establish your expertise and authority in your domain. Most newspapers and publications (TechCrunch, Bloomberg, New York Times, Wall Street Journal) offer exclusive content to premium members.Ī membership website gives you a similar opportunity to offer premium content (courses, premium articles, forums) to your members, and generate a decent income. A handful of online communities are even exceeding the $100k per year mark.Ī paywall or paid subscription model has always existed in the digital publication world. Before the rise of social media there used to be forums and communities.ĭespite the rise of social media communities - Facebook groups, subreddits, Slack groups, etc., many website owners and marketers are still benefiting from the success of exclusive membership websites. Membership sites are not new for internet marketers. Let’s start with the most obvious benefit - income. Conclusion The Benefits of Creating a Membership Site Increase Your Revenue.15 Membership Plugins for WordPress Websites.What to Look for in a WordPress Membership Plugin?.The Benefits of Creating a Membership Site.Let’s review 15 of the best plugins to help build your WordPress membership website. In this article, I’ll discuss the benefits of creating a membership website and also review the most popular and widely used WordPress membership plugins. If you’re planning on adding a membership section to your website or creating a brand new WordPress membership website - then this article is for you.
Here’s just a small list of thriving membership websites: At the same time, membership websites create a steady income source for the website owner. Internet marketers and website owners have successfully built and managed forums, niche websites, and communities as a way to offer value to their members. The business model of creating a close-knit online community dates back to the days before social media.
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We also claim that this is one of the best solutions for those who need dripping content because it gives you shortcodes that can be scattered throughout the site, reducing your workload and helping newbies who don't know how to code.One of the best ways to monetize your WordPress website and build a loyal user-base is by creating a membership website. If you want to try your hand at their membership program, S2Member offers a free plan. An affiliate program integration will help you create buzz about your site and reward those who send paying customers to you. S2Member has huge potential to quickly expand your membership website.
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